Milan is the second largest city in Italy with a dense population that is growing quickly. Milan is known as the major world fashion and design capital but it is also the main industrial, commercial, and financial center of Italy. Its business district is home to Bosa Italiana Italy's main stock exchange.
Italy's Fashion Designers are well known for men's wear, shoes, leather goods, handbags, hats, scarfs, and gloves. Italian designers have a reputation for using only the best textiles like leather fur, and silks.
Milans fashion week is located in the heart of downtown Milan, Italy
Via Gerolamo Morone, 6, Milan, 20121 Italy
Camera Nazionale della Moda Italiana works with young up coming designers to further grow and support the excellence of made in Italy. Some of the organizations they partner with are N-U-DE, Next Generation (young designers 30 years or less), Fashion Incubator (fashion initiative to help young start ups), Bando Start Up Moda, and the Milan Chamber of Commerce
-Market weeks/ trade shows
Milan Fashion Week is the main
market week/ tradeshow in Italy. This trade show is held semi-annually in
Milan, Italy. One in February- March for the spring/summer and another in
September- October for the fall/winter. Milan fashion week was established in
1958 as part of the Big 4 fashion weeks internationally, along with Paris,
London, and New York fashion week. Milan fashion week is owned by Camera
Nazionale della Moda Italiana, which is a non-profit association that promotes
the evolvement of Italian Fashion.
-Important Designers
Dolce and Gabbana : Alfonso Dolce
& Stefano Gabbana
PRADA: Miuccia Prada
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Prada FALL/ WINTER 2013
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| Miuccia Prada |
Mario Group is an fashion supplier based in Milan and Paris,
distributes worldwide Italian clothes wholesale, handbags supplier, the most
Italian luxury brands and key French brands collections.
-Each season a fashion company needs to re-invent itself by
renewing around 60-80% of its range
-The manufacturing process cannot be planned in advance in
detail
- Risky to plan large lots of new items in advance when
sales of lines, colours and finishing can be very different from those
originally planned.
Hides The know-how developed by Mario Prada, regarding the
choice of different quality hides, as well as tanneries most suitable for
treating a particular type of leather, are an intrinsic part of the company’s
heritage that Mario Prada passed on, and that subsequent generations have been
able to preserve.
The high quality of the hides has traditionally allowed
Prada – and still does - to highlight the natural appearance of the leather
Prada Suppliers Gucci Complimentors One of the major complimentors to the clothing
sector is the leather working industry in Italy
Two major districts
are famous for leather industry in Italy:Santa Croce sull’Arno in Tuscany
35 % of Italian leather production
98 % of leather soles
Around 900 companiesVigevano in LombardyShoe-market for top
end of the market
17.1 % growth well above the national average in the sector
Value-Chain of the Industry Yarn is used for the production of fabrics as well
as knitwear
Approximately 30,000 textiles industry
16, 336 fabric manufacturers
13,296 knitwear manufacturers
47,350 companies belonging to the clothing sector Weaving
and Clothing This includes producers of fabric
White Fashion
Milano – Marts and Trade shows
Two showings for women in February and September
Over three hundred booths Women’s collections S/S 2014 plus
beauty// Exhibitors’ per month
Over one hundred and sixty for men’s/women’s for January
2013
Italian Fashion of the 50's
Italian fashion started in the 15th and 16th centuries it was mainly influenced by art of time, especially by the master piece of Michelangelo and leonardo da vinci. Italian design were well known for their extravagance and expensive accessories, such as velvets, lace, ribbons and jewels. Italian fashion for ladies changed dramatically since 1460, where skirts were gathered or pleated and would often split up to see a sleeveless under dress.
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